“When I first started making the shakes, I loved that I didn’t have to worry about what to eat for lunch and I could focus on everything else going on in my life,” Tieken told Business Insider in an email.
He started selling Ketolent in December 2014 and now says he averages one shake a day (sometimes two) and recommends other keto fans with a busy schedule do the same.
“I usually either have one for breakfast and skip lunch, or skip breakfast and have one for lunch,” he said. “Too many calories is a real problem in the modern food system, and we’ve engineered our product to give our customers as much satiety as we can so we can give them control over their calories.”
Tieken’s company, Sated, says the insta-blend isn’t just designed for time-pressed techies — it’s for anyone who wants to avoid the difficult work of figuring out what to eat on the keto meal plan.
A 30-serving supply costs $90, meaning a single keto shake comes out to $3.